Privacy Policy

Storm Guard Roofing of Metro Detroit North ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact us for roofing and exterior services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

Personal Information You Provide. We may collect personal information that you voluntarily provide when you:

• Submit a contact or quote request form on our website
• Call or email us directly
• Schedule an inspection or service appointment
• Sign a service agreement or contract

This information may include your name, email address, phone number, home address, zip code, and details about your roofing or exterior project.

Automatically Collected Information. When you visit our website, we may automatically collect certain technical information, including:

• IP address and browser type
• Pages visited and time spent on each page
• Referring website or search terms used to find us
• Device type and operating system

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide free estimates
• Schedule and perform roofing, repair, and gutter services
• Communicate with you about your project, including updates and follow-ups
• Process payments and manage service agreements
• Improve our website, services, and customer experience
• Send promotional communications, if you have opted in to receive them
• Comply with legal obligations and protect our legal rights
• Facilitate call tracking and lead management through our CRM platform

3. Sharing of Your Information

We do not sell your personal information. We may share your information with:

• Service Providers. Third-party vendors who assist us in operating our website, managing customer relationships (CRM), processing payments, or delivering services. These parties are contractually obligated to keep your information confidential.
• Affiliated Franchise Network. Storm Guard Roofing is a franchise system. Your information may be shared with the Storm Guard corporate entity and affiliated franchisees as necessary to fulfill services or for quality assurance purposes.
• Legal Requirements. We may disclose your information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of our company, customers, or others.
• Business Transfers. In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support our marketing efforts. These may include:

• Essential Cookies: Required for the website to function properly.
• Analytics Cookies: Help us understand how visitors interact with our site.
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.
• Call Tracking Scripts: We use LeadConnector number pool technology to dynamically display tracked phone numbers for marketing attribution purposes.

You may disable cookies through your browser settings; however, doing so may affect the functionality of certain parts of our website.

5. Third-Party Services

Our website integrates with the following third-party platforms, each governed by their own privacy policies:

• LeadConnector / GoHighLevel — CRM, form submissions, chat widget, and call tracking
• Google Maps — Location mapping and directions
• Google Analytics — Website traffic analysis
• YouTube — Embedded video content

We encourage you to review the privacy policies of these third-party services.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of marketing communications at any time
• The right to object to or restrict certain processing of your data

To exercise any of these rights, please contact us using the information in Section 11 below.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised policy on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: